Lead scoring your reps will actually trust

Every scoring tool promises to tell you who is hot. Most fail the same way: a number appears next to a name, nobody knows where it came from, and within a month the team goes back to gut feel.

Reasons, not just numbers

A score your reps will act on needs to read like their own triage notes. Asked about seats. Third visit this week. Matches ICP: B2B SaaS, 50 to 500 employees. When the reasons are visible, reps stop arguing with the number and start calling the person.

Tune it to your ICP

No two pipelines weight signals the same way. A compliance question might mean everything to a security company and nothing to a design tool. Widgo's scoring is tunable: adjust the weights, watch every score recalibrate, and route anything above your threshold straight to an owner in Slack.

Score conversations, not clicks

Page views are weak signals. Questions are strong ones. A visitor who asks about pricing twice is telling you something no heatmap can. Scoring conversations instead of clicks is why Chorus found 58 qualified leads a month in traffic they already had.