Usage-based billing
9-person GTM team
HubSpot, Slack, Cal.com
THE RESULT
3.2×
more demos than forms alone
2 days
to the first booked demo
0
contact forms left on the site
How it happened
TUESDAY, 2 PM
One snippet, pointed at their docs
The team pasted the Widgo snippet and aimed it at their documentation. Widgo drafted the knowledge base from their own pages; they reviewed and published the same day.
THURSDAY
First demo, booked mid-conversation
A buyer asked four pricing questions in a row. No form, no email chain. The invite simply appeared on the AE’s calendar with the transcript attached.
WEEK 2
The widget starts outbooking the form
Every demo now arrives qualified, scored, and documented. AEs walk into every call already knowing the account.
WEEK 3
The contact form comes down for good
Outbooked more than three to one, the form was deleted. Nobody misses it.
Maya Kessler
VP Revenue, Metronome
