Compliance automation
7-person team
Salesforce, Slack, Cal.com
THE RESULT
31
demos booked in the first 30 days
83%
show rate on booked meetings
41%
of demos booked off-hours
How it happened
DAY 1
Live before the weekend
One snippet on the site, one crawl of the docs, and the knowledge base was approved before Friday standup.
SATURDAY, 2 AM
The first booking, from Munich
A buyer under audit pressure got every answer at 2 a.m. and took the demo slot offered in the chat. The founder found the invite Monday, with an AI prep brief attached.
WEEK 2
Prep briefs change the show rate
Meetings booked mid-conversation, with context on both sides, actually happen. 83% of them, to be exact.
DAY 30
Nearly half the calendar filled overnight
Thirty-one demos, 41% of them booked outside business hours. Off-hours went from their biggest leak to their best channel.
Jordan Feld
Founder, Drata
